Our latest consciously crafted A/W collection is now online for all, and this season, our story is inspired by the land that meets the sea, and focuses on enhancing your inner strength, your soft but powerful confidence, through bold design and mindful textiles.

We bring back some silhouette and fabric favourites in refreshed looks, as well as plenty of new styles that range from cozy everyday essentials, sophisticated officewear, elegant occasion pieces, and so on.

As a sustainable clothing brand, evolving our design and craft is always a priority, so there are lots of new textiles and crafts to explore. And so, we wanted to give you a quick guide on what you’ll find in our collection, what inspired us, and how our styles enhance your daily wardrobes.

ABOUT SHORE, CHAPTER 16

The word ‘arrival’ has been central to our winter story and Shore clothing designs - not only does it directly describe waves landing on the beach but we also associate it with strength meeting softness as well as self, a sense of becoming and owning your story. We wanted ‘Shore’ to represent that affirming self-realisation - a feeling we want every woman to hold, as she moves through her life journey in the clothes that define her.

“November 2025 marks 8 months since we opened our first retail & flagship store in Singapore. It’s been an intense few months of learning, building and absorbing… It got me thinking about Arrival, of Becoming, of how through the ebbs and flows of our lives we hold our identity and our power amidst the clothes we decide to wear, making them a part of our self expression.The way we dress, the silhouettes we choose to wear - become a part of the journey we take to owning our story, the one we are building for ourselves.”

– Mahima, Founder of Sui

This season also reminds us of the physical moments by the shore - gatherings under the sun, beachside nights, the flow of the waves, the feel of the sand, the colours of the flora scattered around, and the sounds of the seagulls.

And so, we brought these elements and that essence of ‘arrival’ together to merge them with our silhouettes, our textiles, our motifs. This collection carries bold designs, expressive textures, and mindful textiles that carry quiet power - our silhouettes flow with ease and intention to serve you, support and enhance your wardrobe.

THE STYLES

This season’s designs are made to help you feel confident - wherever you’re headed, whatever your day holds. Our natural fiber clothing ranges from cozy everyday essentials, sophisticated officewear to elegant occasion pieces, and more - all designed to keep you comfortable in your journeys.

To create our Shore clothing, and the key to crafting ethical women’s clothing, is to focus on crafting…

• Pieces that last

• Pieces that have a low environmental impact

• Pieces that are created ethically

• Pieces that you love to wear regularly

• Pieces that are practical

• Pieces that are seasonless

Doing so will further ensure the styles  stay in your closets for years to come, transcend trends, and become essentials.

THE FABRICS

As a sustainable clothing brand, textiles are an essential part of the work we do at Sui and natural fiber clothing is at the centre. To us, it’s important that our fabrics feel like a second skin to our customers, while making sure that they are also the right fabrics for our environment. We are constantly working with our vendors to understand every step in production so we know the story behind the making of our fabrics, and that endeavor will never stop for us.

This season, we’re thrilled to introduce brand-new Sui fabrics alongside refreshed favourites - each crafted sustainably, sourced from green vendors.

1.ORGANIC COTTON

We love using organic cotton to create our natural fiber clothing and this season, we’ve worked with a few variations of organic cotton including: poplin, double gauze, and twill. Like always, the production of our organic cotton, sourced from green vendor Herbal Fab, excludes pesticides and insecticides, making it safe for workers to handle and for us to wear on our skin.

2.ORGANIC COTTON DENIM

Our sustainable denim became a fast community favourite as soon as we introduced it - for good reason too! Comfortable, versatile, and lightweight, everyone loves this everyday, evergreen fabric. To create our blue hue, we use Dystar Indigo, a dyeing process that’s more sustainable, efficient, stable, and safe for workers.

3.HANDSPUN HANDWOVEN ORGANIC COTTON

WomenWeave are an NGO based in Maheshwar who support women in the handloom space to help them create their own livelihoods, and they provide this particular fabric. The beauty of it is that from fibre to fabric, every stage is done by hand.

4.KALA COTTON

Similary to the above, our Kala cotton is woven by hand and is provided by 2 green vendors:

• Khamir: a craft community and organisation based in the Kachchh district in Gujarat

• Karghewale: an NGO that works with 150 young weaver entrepreneurs, most of whom are graduates of WomenWeave’s The Handloom School, across thirteen states including Bihar, Madhya Pradesh, Nagaland, and Ladakh. 

What makes this fibre special is that it’s native to India, only needs to be rain-fed, and can thrive in harsh conditions.

5.LINEN

Our linen is provided by Symphony Fabrics and we love how breathable and elegant it is. This all-natural fabric is made from flax plant fibres - making it a renewable source and a biodegradable material.

THE SLOW CRAFTS 

Hand & Machine Embroidery

All our embroidery is crafted by our own threadspeller team based in Delhi. Working with such a dynamic craft allows us to create vibrant, vivid motifs that bring nature to life right on a piece of clothing - and because we embroider slow and small, with only 4 members of our team dedicated to embroidering, we’re able to keep our carbon emissions super low!

This season, our motifs are inspired by  the land that meets the sea, and the feeling of arrival, the textures of the waves and ocean sky, words of arrival & power.

Handwoven Fabrics

We love working with handwoven fabrics and the organisations who work with the handloom as well as prioritise creating ethical workplaces. The process is done entirely by hand to create unique, soft, durable fabrics you can wear again and again.

Ikkat 

Our ikkat, or ikat, fabric is made from azo-free dyed cotton. The traditiona, by-hand method describes how the pattern is made. The term comes from the Malay-Indonesian word “mengikat”, meaning “to tie”, which describes how this fabric is resist-dyed in specific patterns before they are woven on the loom. When woven, these dyed threads align to form motifs.

CAPSULES 

We create our capsules to define our Shore clothing to help you choose what style is best for what journey. Many of our styles can easily go from day to night, work to play, with just a few accessory or styling changes, and these distinctions are just a guide in case you’re unsure of what you’re looking for.

1.The Classic Capsule

Everyday timeless pieces, for all of life’s journeys.

2.The Soft Power Capsule

Soft, flowy silhouettes with a classic, powerful heart.

3.The Craft Capsule

Each piece is an ode to traditional crafts, and their legacy in contemporary silhouettes.

4.The Denim Capsule

Classic styles in the most versatile fabric.

5.The Arrival Capsule

Classic silhouettes for when you’re on the move.

 

SEE YOU ON THE SHORE!

We’ve been crafting ethical women’s clothing for almost 8 years now but it’s still always exciting innovating new designs, working with slow craft and introducing a new nature-inspired, heartfelt story to all of you!

We hope you get the chance to really explore and get to know this new collection, and hopefully find a new piece to introduce to your conscious closet.

P.s. there also may be a chance that more winter styles are on the way! You heard it here first!

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